Real estate lawyer sues Zillow, calls Zestimate a ‘tremendous roadblock’ to selling her home

Since its inception, Zillow’s home-value calculator, know as the “Zestimate” has been one of the most controversial features of the company’s real estate portal. Zillow co-founder Rich Barton openly admitted to GeekWire that the tool is “very provocative and personal and a little voyeuristic.”

Provocative is a surefire way to draw eyes to your site — crucial for any online ad-supported business — but it does come at a price. Zillow is often approached by homeowners complaining about their Zestimates, and now one is taking to matter to court. (read full article)